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Add images and other content

Learn how to add content blocks to your templates and see which content types are available

Great, interesting content is at the heart of good email communication. In this guide we will explain how to use Semplates' template editor to create your first template and make use of different types of content.

Creating a blank template

Start by navigating to the Template manager. Here you can see all your existing templates in one place. To create a new blank template click on the button in the upper right:

Screenshot of the template manager, highlighting the create template button

Next you will need to define the following details about your template:

  • Template Name: This is the identifier also used by AWS. You can only use alphanumeric characters, minus signs or underscores.
  • Subject Line: The subject line is the text line that is displayed first when viewing an email from the inbox.
  • Tags: Inside Semplates Template Tags can be used to organize your templates. Read more about using template tags.

Screenshot of the template manager, highlighting the create template dialog

Adding columns to your template

Columns are used to structure your template. There are two ways to add columns to your template, either by dragging a columns element onto your template or by switching to the blocks menu (see screenshot) and dragging a specific column from there:

Screenshot of the template editor, highlighting the columns tab

Columns are the high-level building blocks of your template. On the column level you can define things like:

  • Content columns: Use the column option to define the structure (e.g. columns or tiles) your content should be structured in.
  • Background color / image
  • Content background color
  • Padding of the content
  • Responsive content options: Define different behavior for different device sizes.

Here you can read more about using, defining and testing responsive content.

Adding texts

Texts can be added by dragging a text block into a column:

Screenshot of the template editor showing how to drag a text block

You can customize the appearance of text blocks by changing:

  • Font family
  • Font weight
  • Font style
  • Text Color
  • Text Alignment
  • Line Height
  • Padding

Screenshot of the template editor highlighting text formatting options

Within text blocks you can highlight any part of your text and add a link to it by clicking the following icon:

Screenshot of the template editor highlighting the linking option

The link color can be set globally. This setting is a bit nested but you can find it under Links in the Body Tab:

Screenshot of the template editor highlighting the link color option

Adding images

Images can be added by dragging an image block into a column. Then either upload an image or insert a link to an image file. You can further define an alternative text, which is displayed if the image is not loaded by your recipients inbox. Define a click / tap action such as Open Website, Send Email, Call Phone Number or Send SMS to use your image as an action target.

Adding buttons

Buttons can be added by dragging a button block into a column. Within emails they work as great call-to-actions! You can define one of the following actions:

  • Open Website
  • Send Email
  • Call Phone Number
  • Send SMS

Adding other contents

There are plenty of other content blocks you can drag into a column to create a powerful email template. Some of them include:

  • Menus, which are great to display multiple links or call-to-actions in a coherent way.
  • Dividers, which are a great way to structure long texts, e.g. Newsletter content.
  • Headings, which work exactly as text blocks but provide multiple text sizes.

Fancy content needed?

You plan to use advanced content, such as GIFs, Videos or Social Media Links? No worries, we got you covered! Simply shoot us a mail, so we can go through your content requirements together! 🙌


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