This image shows a person sending emails via their smartphone. It is meant to illustrate how helpful the use of AWS SES can be for a company's email communication with customers.

- 2 min read

A Quick Introduction to AWS Simple Email Service

AWS Simple Email Service (SES) is a cost-effective and reliable cloud-based email service that enables you to send emails using your own domain name.

With SES, you can send transactional emails, such as order confirmation emails and password reset emails. Still, you can also use SES to send marketing emails, such as promotional offers and newsletters. AWS SES is a fully managed service that complies with the strictest email delivery standards. Unfortunately, it is not easy to use, so we developed Semplates. Semplates was developed to significantly reduce the effort of creating email templates for AWS SES. The advanced template editor of Semplates allows easy and fast design of templates without programming skills, facilitates collaboration between different departments, and helps in organizing templates. This way, the right template can be quickly designed for all types of emails.

Types of Emails You Can Send With Amazon SES

There are three types of email that you can send using Amazon SES: transactional, marketing, and notification.

  • Transactional emails are messages that are sent in response to an action that your customers take. For example, you might send a transactional email when someone signs up for your service, makes a purchase, or changes their password.
  • Marketing emails are messages that you send to promote your products or services. For example, you might use marketing emails to announce new features, run a sale, or offer discounts.
  • Notification emails are messages that you send to keep your customers updated on what's happening with your business. For example, you might use notification emails to inform people about system maintenance or updates, new blog posts, or changes to your privacy policy.

Why Use AWS SES for Sending Emails?

Here are some reasons to use AWS SES for transactional emails.

  • It is a very reliable service, that has proven itself for the last 11 years.
  • It is very cost-effective, especially if you are already using other AWS services. If you're looking for a cost-effective solution for transactional email, AWS SES (AWS Simple Email Service) is a great option. With pay-as-you-go pricing and no long-term contracts, you can start sending emails with AWS SES quickly and easily. Plus, there are no setup fees or minimum usage requirements.
  • When configured correctly, it has great delivery rates. Moreover, SES keeps track of recently bounced emails as part of the global suppression list.
  • AWS offers robust documentation, libraries for all major programming languages, and ecosystem support.
  • It integrates well with other AWS services, making it a good choice for companies that are already set up within the AWS ecosystem.

Companies Using AWS SES

Many large, medium, and small businesses use AWS SES for sending emails. For example, Netflix, Duolingo, and Reddit send millions of emails a day using AWS SES. This gives an idea of how reliably the service can be integrated into a company. The goal of Semplates is to facilitate the use of SES and reduce the workload for you and your company.


Overall, AWS SES is a great tool for transactional emails. It is easy to set up and use and integrates well with other Amazon services. If you are looking for a cost-effective way to send transactional emails, then AWS SES is definitely worth considering.

Create Great Email Templates on Amazon SES. Use Semplates.

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