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- 2 min read

What Are Transactional Emails and What Are They Used For?

Transactional emails are a style of email that is automatically sent to confirm and complete an action that the customer has agreed to or triggered. Mostly when using a website or other digital service.

This article will show you how Transactional emails work and what they are used for.

What Is a Transactional Email?

If you're like most people, you probably use email every day. But did you know that there are different types of email? One type is called a transactional email.

Transactional emails are email messages that are sent in response to an action that a customer or prospect has taken. They can be used to confirm a purchase, update a customer on the status of an order, or provide information about a new product or service. Transactional emails usually contain information specific to the transaction, and they often include links or buttons that allow the customer to take further action. For example, a customer who purchases a product online will receive an email containing the order and shipping information. In the context of mobile marketing, “transactional emails” are also sometimes referred to as “tailored emails.”

Why Use Transactional Emails?

Transactional emails can be really useful for all kinds of different businesses. That's because they can help to build relationships with customers and keep them informed about what's going on, for example with their order. Transactional emails can also help to reduce the number of customer service inquiries that you receive since many questions can be answered right in the email.

With Semplates, using transactional emails becomes even easier. The intuitive drag-and-drop template editor makes it easy to create templates and deploy them via AWS SES.

Examples of Transactional Emails

There are many examples of transactional emails. Some common examples include order confirmation emails, shipping notifications, password reset emails, and welcome emails. Transactional emails are important because they provide information that is critical to the customer's experience. For example, an order confirmation email would let the customer know that their purchase was successful and provide them with information about when they can expect to receive their product. A shipping notification would let the customer know that their product is on its way and provide tracking information. A password reset email would provide instructions on resetting their password if they forget it. And a welcome email would introduce the customer to your company and let them know what to expect from your service. Semplates offers different template starters that can be used depending on the use case.

What to Consider when Creating Transactional Emails

Transactional emails are usually sent automatically, triggered by a customer's action, and contain time-sensitive information that the customer needs to know right away. Because of this, it's important to make sure that your transactional emails are well-designed and informative so that they can provide a positive experience for your customers. Don't let the email get too long and use images or visual elements sparingly. If it makes sense, use a call-to-action to guide the customer to the next step.


Transactional emails are a great way to keep your customers informed about the processes they triggered, and they can also be used to promote other products or services. You can encourage your customers to lead them back to your application, service, or store by including helpful information or a call-to-action. When used correctly, transactional emails can be a powerful tool in customer relations.

Create Great Email Templates on Amazon SES. Use Semplates.

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