An email footer typically contains information about the sender, such as name, contact information, and company logo. It can also include legal disclaimers, links to social media accounts, and other important information. Therefore the footer can have a huge impact on how your customers view you. You should regard it as an integral part of your business and of your transactional emails. That's why companies should put a certain amount of thought and effort into an email footer. Our following tips will help to help make your business look more professional, trustworthy, and reliable.
How to Format Your Email Footer?
An email footer is the best way to ensure that your transactional emails are properly formatted and look professional. Here are some tips on how to format your email footer:
- Use a consistent layout for your email footer. This means using the same font, color, and style for all of your transactional emails. Thereby, the footer may well have a different background color to stand out from the rest of the email. The Semplates template editor gives you the possibility to save and reuse content blocks. You can use this function perfectly for your email footer.
- Include all of the important information in your email footer. This includes your company name, address, phone number, and email address.
- Specify why the recipient is receiving this email and provide an unsubscribe link if necessary.
- Make sure that your email footer is not too long or too short. Too long and it will look cluttered, too short and it will look incomplete. As a general rule, it is best to keep the footer length around 600 pixels to ensure that it is visible in most email clients.
- Use a Call-to-Action (CTA) in your email footer. This could be a link to your website or a special offer.
- Test your email footer before you send out your transactional emails. Make sure that everything looks correct and that all the links work.
Example of a Good Email Footer
As you can see, the email footer in this example is clean and simple. It includes the company's logo, contact information, and links to social media profiles. The CTA encourages the recipients to get in touch with the company.
Conclusion
You should think of the email footer as your company's business card, that you send with each of your transactional emails to customers or potential customers. This is why the footer deserves at least as much attention as the content of the email itself. With a bit of creativity and some careful planning, you can create an email footer that's both informative and visually appealing. We recommend that you invest some time and effort in designing a visually appealing and well-structured email footer that you can reuse as a template. This prevents mistakes and saves time in the long run. You can work with placeholders to give space to current content in the footer in addition to standard information.