This graphic shows how AWS SES and Mailgun compare. It serves to illustrate the article "Amazon SES vs. Mailgun: Make the Right Decision".

- 3 min read

Amazon SES vs. Mailgun: Make the Right Decision

Discover the key differences between Amazon SES and Mailgun for your email campaigns. Learn how Semplates effortlessly bridges the template design gap.

Choosing the right email service provider is critical for your business's communication strategy, especially when it comes to transactional emails. Amazon Simple Email Service (SES) and Mailgun are two of the big players in this field, each with its unique strengths and weaknesses. However, one aspect often overlooked is the ability to design and manage email templates efficiently. This is where Semplates steps in, bridging the gap for Amazon SES users by providing a drag-and-drop template editor.

Pricing: A Closer Look

When it comes to pricing, Amazon SES is renowned for its cost-effectiveness, charging only $1 per 10,000 emails sent. This pay-as-you-go model makes it an attractive option for businesses that need a reliable email service without a hefty price tag. Mailgun, on the other hand, requires a minimum monthly subscription starting at $35, which covers 50,000 emails. If that's not enough, you can upgrade for $1 per 1,000 emails without having to switch to a more expensive plan. However, this is still 10 times more expensive than Amazon SES. This differentiation in pricing models is crucial for companies, especially when budgets are tight. Pricing Chart AWS SES vs. Mailgun

Template Design and Management

A standout feature that sets Mailgun apart is its drag-and-drop template editor, a tool that simplifies the creation and management of email templates. This user-friendly feature enables teams to design beautiful, responsive emails without needing deep technical expertise. Unfortunately, Amazon SES does not offer a built-in solution for template management, which can be a significant hurdle for non-technical users. This is where Semplates shines. Semplates provides a seamless solution for Amazon SES users to enjoy a high level of convenience and flexibility when designing email templates. With Semplates, businesses can easily create personalised, branded and responsive email templates. This not only increases the visual appeal of your emails, but also ensures consistency across all communications.

Strengths and Weaknesses

Mailgun Strengths:

  • Multiple Domain Management: Offers granular control over domains, treating each as a separate entity.
  • Advanced Sending Options: Supports scheduled sending and send optimization times.
  • Comprehensive Analytics and Event Tracking: Provides an analytics dashboard and detailed event tracking.
  • Email List Management: Offers forum-style mailing lists, allowing interactive communication among subscribers.

Mailgun Weaknesses:

  • Higher Cost for Small Volumes: Requires a minimum monthly plan, making it less cost-effective for businesses with lower email volumes.
  • Limited Mail Body Access: Access to sent email content can be restrictive compared to SES.

Amazon SES Strengths:

  • Cost-Effectiveness: Highly competitive pricing model, ideal for high-volume senders.
  • Rate Limiting and IP Warmup: Supports efficient email deliverability and management.
  • Newsletter-Style Mailing Lists: Facilitates broad communication with subscribers through API-driven lists.

Amazon SES Weaknesses:

  • Lack of Built-in Template Editor: Makes it challenging for non-technical users to create and manage templates.
  • No Analytics Dashboard: Requires external tools or services for detailed analytics and event tracking.

Semplates: The Game-Changer for Amazon SES Users

Semplates addresses the key shortcomings of Amazon SES by providing an innovative email template service. It empowers businesses to harness the full potential of Amazon SES without the complexity. With its drag-and-drop editor, Semplates makes it a breeze to design, personalize, and manage templates for transactional emails. Plus, its collaborative platform enables team members from Product, Design, and Development to work together seamlessly, enhancing workflow and productivity. By choosing Semplates, companies can enjoy the best of both worlds: the cost-efficiency of Amazon SES and the ease of template management typically associated with Mailgun. Whether you're a developer or a marketer, Semplates provides the tools you need to create impactful, personalized email campaigns that resonate with your audience.


In the Amazon SES vs. Mailgun debate, the right choice depends on your specific needs, budget, and technical resources. If cost is a primary concern and you have high email volumes, Amazon SES is an unbeatable option. If you already use the AWS infrastructure in other areas, this is of course also an argument in favour of AWS SES. However, Mailgun may be the right choice for those who have a limited email volume, do not want to use third-party providers for template design and analysis and are prepared to bear the higher costs. However, anyone choosing AWS SES should become familiar with Semplates to save time and money by making it easy to design and manage email templates.

Create Great Email Templates on Amazon SES. Use Semplates.

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