Welcome emails are usually the first personal contact you have with a customer. Nevertheless, at this point, there is already a relationship between the customer and your company. After all, the recipient of the welcome email has decided to use your service. So your marketing strategy has worked out or you are offering a service that the customer desperately needs. This post will cover the best practices and tips for writing welcome emails that actually get attention from the user and help to strengthen customer relationships and increase trust.
Welcome emails have a very high open rate of 50%, making them an effective tool for both strengthening customer relationships and increasing trust, as well as for marketing additional products or services to new customers.
Some tips for creating effective welcome emails
The personal approach: The welcome mail should always be personalized. This way, the customer feels directly addressed and perceived as a person.
Compelling subject lines: Make it clear in the subject line that it is a welcome email so the recipient can immediately understand the message. To increase the open rate, you can tell the customer that there is more to discover.
Be informative: Of course, it is important to welcome new customers. However, it is more important to introduce them to your service and show them how to get started. This can be a hint to complete their profile or watch a tutorial. At this point, you can also place a call to action.
Make it easy for the customer: Offer a link that allows the customer to return directly to your service. This will give them easy access even if they read the mail later.
Contact information and feedback: Provide the customer with contact information where they can easily reach you. If you want to emphasize the personal level, the sender of the mail can also be the direct contact person. In any case, you should avoid sending the mail from a no-reply address. Also, the reference to a feedback form or a survey can help to strengthen the trust of the customer.
Marketing - reference to further services
Introduce further products: The customer should get the feeling that they can use more of your products in the future. Present your product portfolio to them and make clear the added value they can draw from it.
Individualize the offers: Ideally, your welcome mail is linked to the product or service the customer wants to use. This gives you the opportunity to make them other relevant offers. For this, you can use advanced email personalization in the template editor of Semplates.
Special offers: Offer the new customer a discount on a service they don't already use. This can also be limited in time to give the customer another incentive.
Present testimonials or use cases: Show the new customer how satisfied others are with your products. You can do this by including a portrait with a quote or by presenting a best practice example.
Your perfect welcome email
Of course, in the end, it depends on your company and your products and how your welcome email will look like. It is by no means necessary to include all of the listed advice in your email, but it is important to know that they could be relevant. In no case should your welcome email become too long and overwhelm or tire the customer. So, if you are not sure whether to include a certain aspect, it is better to leave it out. Even short emails can inspire confidence in the recipients.
To further optimize your welcome emails, consider testing and optimizing different elements, such as subject lines, calls to action, and email formats. You can also segment your customers based on their interactions with the welcome email and use this information to tailor future email campaigns.
If you have any comments or suggestions regarding this article, we would be very happy to receive your feedback.