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- 2 min read

Increase Attention with Images in Your Emails

Delve into the world of email campaigns and learn how to effectively embed images in your emails using AWS SES and Semplates' easy-to-use template service.

Unlock the potential of your email campaigns by learning how to embed images using AWS SES and Semplates' intuitive email template service. We’ll walk you through the different methods of embedding images in emails and best practices that ensure your emails look great while maintaining optimal deliverability.

Understanding Image Embedding in Emails

Embedding an image in an email means incorporating it directly into the body of the email rather than attaching it as a separate file. The image appears as part of the email content, not as a download. This method improves the aesthetics of your emails, engages your audience, and avoids the risk of your emails being flagged as spam due to attachments.

Methods to Embed Images in Emails

There are three primary methods to embed images: CID, inline, and linked image embedding. CID embedding involves attaching the image to your email and referencing it with an HTML tag. Inline embedding, or base64 encoding, requires your image’s base64 string and a standard HTML tag. Finally, linked images are stored externally, and a link is included in the HTML tag. Each method has its pros and cons, and the best one for you depends on your specific needs and the capabilities of your recipients' email services.

Utilizing Semplates for Easy Image Embedding

The Semplates service makes embedding images in your emails an effortless process. Thanks to its integration with AWS SES, you don't need to worry about finding a host for your images or dealing with complex HTML tags. All images are stored on the built-in file storage with Amazon S3, and embedding images in Semplates is as simple as dragging and uploading a picture.

Best Practices for Using Images in Emails

While embedding images can enhance your emails, it's important to follow best practices. This includes using the appropriate image format, balancing text and image content, using alt attributes for images, utilizing captions, and always testing your emails before sending. By adhering to these guidelines, you ensure that your emails are visually appealing, accessible, and effective in communicating your message.


With Semplates and AWS SES, embedding images in emails is no longer a challenging task. Now that you're equipped with the knowledge of how to do it and the best practices to follow, you're ready to create stunning, image-rich emails that will captivate your audience. Happy emailing!

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